B2B Marketing blog

Digital lead generation on steroids

06 September 2021

Build a well-oiled, mean, lean, lead-generating and order-taking machine. A pragmatic real-world approach to ...

B2B Marketing: selling planes, trains and widgets

06 September 2021

What is industrial marketing (also known as business to business marketing) It's all called ...

Circular Economy a Growth Economy

18 June 2021

A circular economy is a growth economy, according to a recent KPMG report, and ...

Banking on Regenerative Agriculture

16 December 2020

The concept of ‘regenerative’ agriculture has engaged and united many landowners across the World with...

B2B Strategic Planning - Shooting for the moon

08 December 2020

What is strategic planning? There’s plenty written about strategic planning on the internet bu...

Bright Sparc targets graphene disruption

29 November 2020

Scientists and commentators worldwide believe Graphene is the next giant leap forward for industry. ...

Sales planning and management in a digital world

20 September 2020

The traditional sales organization is changing, transitioning from field sales to inside sales closing ...

BrainChip ASX: Akida neuromorphic processor. AI at the edge.

22 July 2020

A new silicon chip designed to move AI (artificial Intelligence) processing out of server ...

Marketing is not rocket science

04 June 2020

Or is it? Soviet Sputnik and the USA Apollo program were two of the ...

Coronavirus crisis communication

22 March 2020

COVID-19 and managing a workforce that must come into close contact with clients. Extraordinary ...

Proposal Writing - do it right

08 March 2020

Bidding is hard work - it's not the first 90% that will kill you; it's ...

Capture Planning - hooking big fish

05 March 2020

The natural instinct is to bid on anything that moves, however long term success ...

Direct mail marketing is back

27 February 2020

Email marketing isn't dead; its being re-packaged as good old fashioned snail-mail The digital ...

7 reasons why math is important

14 February 2020

Math is a powerful tool that drives innovation. Making the simple complicated is commonplace; ...

Solution Selling - building a better sausage machine

27 January 2020

Systematically create customer value; feed opportunities in, crank the handle, and invoices pop-out the ...

What's making your phone ring?

20 January 2020

Be careful when making future marketing spend decisions based on ROI analysis, your best ...

The importance of the CRM

09 January 2020

Building an effective inbound marketing system requires having a place to record and track ...

The BiVACOR artificial heart

19 December 2019

The heartwarming story of Australian genius Dr Daniel Timms and his journey developing the ...

What cycling teaches you about business

07 December 2019

Solution selling - how to avoid the vampire project Cycling is about maximising human ...

Business innovation - developing the right culture

20 November 2019

If "it's not broke, don't fix it" was true, we'd still be ...

Soil carbon farming a double win for farmers

19 November 2019

Sustainability in agriculture is not a new term. Arguably, however, it's the early pioneers ...

Electric-Vehicle-Revolution: with changes comes opportunity

20 September 2019

The electric vehicle revolution is unstoppable. However, major changes to electricity infrastructure will be ...

NDIS Content Marketing Case Study

05 August 2019

Content marketing case study: The roll-out of the National Disability Insurance Scheme (NDIS) has ...

Farm Machinery Sales - Robust Agricultural Innovations

26 July 2019

Moose Industries owner Nigel "Moose" Eckermann has a passion for farm machinery. ...

B2B, or not 2B? - that is the question.

20 July 2019

Are digital technologies killing the sales representative? Many think salespeople will be replaced by ...

Upper Spencer Gulf: the Axis of Industry

17 July 2019

Every year, 400 to 500 suppliers, government and industry representatives make the pilgrimage to the Upper ...

Manufacturing digital marketing case study

15 July 2019

Melbourne sheet metal products supplier FORM2000. Rebranding and digital content marketing campaign. Of all ...

Local build: best option for turbine cooling system retrofit

22 December 2017

An Origin Energy gas turbine peaking plant in Adelaide South Australia has just undergone ...

Lithium boom - forecasts to be taken with a pinch of salt.

11 November 2017

Lithium battery manufacturers are beating each other up to grab their share of available ...

Why isn’t Australia adopting BIM?

05 November 2017

Digital integration is lagging in our construction sector. The Australian construction industry continues to ...

B2B Digital Marketing - winning the online battle

01 November 2017

The world of B2B marketing is rapidly evolving. The modern customer searches for ...

B2B Digital Marketing - getting ready for the catch

25 October 2017

The majority of b2b marketers in the industrial space have been slow to ...

Tenders; knowing went to hold and when to fold

17 October 2017

Old marketing jungle saying, “never bid until you have seen the whites of their ey...

Dutch Nuon Solar team wins Solar Challenge

12 October 2017

Crossing the finish line after a 3,000 km journey from Darwin to Adelaide With barely ...

Think Asset Management is just for Engineers?

27 September 2017

Asset management is a distinct discipline that applies to all classes of assets not ...

Sales force too busy to meet with customers?

16 March 2017

The primary function of a field sales force is to build relationships In a ...

Cross-border eCommerce (CBEC) explained

09 September 2016

A mouse clicks in China; a cash register rings in Australia CBEC continues to ...

Australian Navy supply ships to be built in Spain

12 March 2016

Early 2016, it was announced Australia was placing a major naval ship contract offshore. This ...

They're lying; world trade is improving

10 March 2016

The market demand for dry bulk carriers provides a leading indicator The Baltic Dry ...

Making mineral development easier in South Australia

17 February 2016

Vast drill core library holds 130 years of samples ONE of the world’s most ad...

Flinders University Develops Microfluidic Chip