JWPM Consulting
B2B Marketing Blog

Turning inside cats into outside cats
23 April 2022
We're coming out of COVID, it's time to get the sales force out selling ...

U-Pol defies global market forces
16 February 2022
The world is experiencing a critical shortage of paint products. Several factors have led ...

Digital lead generation on steroids
06 September 2021
Build a well-oiled, mean, lean, lead-generating and order-taking machine. A pragmatic real-world approach to ...

B2B Marketing: selling planes, trains and widgets
06 September 2021
What is industrial marketing (also known as business to business marketing) It's all called ...

Circular Economy a Growth Economy
18 June 2021
A circular economy is a growth economy, according to a recent KPMG report, and ...

Banking on Regenerative Agriculture
16 December 2020
The concept of ‘regenerative’ agriculture has engaged and united many landowners across the World with...

B2B Strategic Planning - Shooting for the moon
08 December 2020
What is strategic planning? There’s plenty written about strategic planning on the internet bu...

Bright Sparc targets graphene disruption
29 November 2020
Scientists and commentators worldwide believe Graphene is the next giant leap forward for industry. ...

Sales planning and management in a digital world
20 September 2020
The traditional sales organization is changing, transitioning from field sales to inside sales closing ...

BrainChip ASX: Akida neuromorphic processor. AI at the edge.
22 July 2020
A new silicon chip designed to move AI (artificial Intelligence) processing out of server ...

Marketing is not rocket science
04 June 2020
Or is it? Soviet Sputnik and the USA Apollo program were two of the ...

Coronavirus crisis communication
22 March 2020
COVID-19 and managing a workforce that must come into close contact with clients. Extraordinary ...

Proposal Writing - do it right
08 March 2020
Bidding is hard work - it's not the first 90% that will kill you; it's ...

Capture Planning - hooking big fish
05 March 2020
The natural instinct is to bid on anything that moves, however long term success ...

Direct mail marketing is back
27 February 2020
Email marketing isn't dead; its being re-packaged as good old fashioned snail-mail The digital ...

7 reasons why math is important
14 February 2020
Math is a powerful tool that drives innovation. Making the simple complicated is commonplace; ...

Solution Selling - building a better sausage machine
27 January 2020
Systematically create customer value; feed opportunities in, crank the handle, and invoices pop-out the ...

What's making your phone ring?
20 January 2020
Be careful when making future marketing spend decisions based on ROI analysis, your best ...

The importance of the CRM
09 January 2020
Building an effective inbound marketing system requires having a place to record and track ...

The BiVACOR artificial heart
19 December 2019
The heartwarming story of Australian genius Dr Daniel Timms and his journey developing the ...

What cycling teaches you about business
07 December 2019
Solution selling - how to avoid the vampire project Cycling is about maximising human ...

Business innovation - developing the right culture
20 November 2019
If "it's not broke, don't fix it" was true, we'd still be ...

Soil carbon farming a double win for farmers
19 November 2019
Sustainability in agriculture is not a new term. Arguably, however, it's the early pioneers ...

Electric-Vehicle-Revolution: with changes comes opportunity
20 September 2019
The electric vehicle revolution is unstoppable. However, major changes to electricity infrastructure will be ...

NDIS Content Marketing Case Study
05 August 2019
Content marketing case study: The roll-out of the National Disability Insurance Scheme (NDIS) has ...

Farm Machinery Sales - Robust Agricultural Innovations
26 July 2019
Moose Industries owner Nigel "Moose" Eckermann has a passion for farm machinery. ...

B2B, or not 2B? - that is the question.
20 July 2019
Are digital technologies killing the sales representative? Many think salespeople will be replaced by ...

Upper Spencer Gulf: the Axis of Industry
17 July 2019
Every year, 400 to 500 suppliers, government and industry representatives make the pilgrimage to the Upper ...

Manufacturing digital marketing case study
15 July 2019
Melbourne sheet metal products supplier FORM2000. Rebranding and digital content marketing campaign. Of all ...

Local build: best option for turbine cooling system retrofit
22 December 2017
An Origin Energy gas turbine peaking plant in Adelaide South Australia has just undergone ...

Lithium boom - forecasts to be taken with a pinch of salt.
11 November 2017
Lithium battery manufacturers are beating each other up to grab their share of available ...

Why isn’t Australia adopting BIM?
05 November 2017
Digital integration is lagging in our construction sector. The Australian construction industry continues to ...

B2B Digital Marketing - winning the online battle
01 November 2017
The world of B2B marketing is rapidly evolving. The modern customer searches for ...

B2B Digital Marketing - getting ready for the catch
25 October 2017
The majority of b2b marketers in the industrial space have been slow to ...

Tenders; knowing went to hold and when to fold
17 October 2017
Old marketing jungle saying, “never bid until you have seen the whites of their ey...

Dutch Nuon Solar team wins Solar Challenge
12 October 2017
Crossing the finish line after a 3,000 km journey from Darwin to Adelaide With barely ...

Think Asset Management is just for Engineers?
27 September 2017
Asset management is a distinct discipline that applies to all classes of assets not ...

Sales force too busy to meet with customers?
16 March 2017
The primary function of a field sales force is to build relationships In a ...

Cross-border eCommerce (CBEC) explained
09 September 2016
A mouse clicks in China; a cash register rings in Australia CBEC continues to ...

Australian Navy supply ships to be built in Spain
12 March 2016
Early 2016, it was announced Australia was placing a major naval ship contract offshore. This ...

They're lying; world trade is improving
10 March 2016
The market demand for dry bulk carriers provides a leading indicator The Baltic Dry ...

Making mineral development easier in South Australia
17 February 2016
Vast drill core library holds 130 years of samples ONE of the world’s most ad...

Flinders University Develops Microfluidic Chip
17 February 2016
New technology allows for much faster measurement of histamine levels Developed by Flinders University ...

Building a 3D Printed Jet Engine
16 February 2016
3D Printing technology is now being applied to manufacturing precision robust metal parts In ...

Tallest structure in Australia to be demolished
30 April 2015
OMEGA - the world's first global electronic navigation system The fascinating history of global ...