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Industrial Marketing Blog

Electric-Vehicle-Revolution: But, what about the charging?

27 November 2018

The electric vehicle revolution is unstoppable. However, major changes to electricity infrastructure will be ...

Local build: best option for turbine cooling system retrofit

22 December 2017

An Origin Energy gas turbine peaking plant in Adelaide South Australia, has just undergone ...

Lithium boom - forecasts to be taken with a pinch of salt.

11 November 2017

Lithium battery manufacturers are beating each other up to grab their share of available ...

Why isn’t Australia adopting BIM?

05 November 2017

Digital integration lagging in our construction sector. The Australian construction industry continues to miss ...

B2B Digital Marketing - winning the online battle

01 November 2017

The world of B2B marketing has changed. The modern customer searches for products, ...

B2B Digital Marketing - getting ready for the catch

25 October 2017

The majority of b2b marketers in the industrial space (manufacturers, engineering firms, construction ...

Tenders; knowing went to hold and when to fold

17 October 2017

Old marketing jungle saying, “never bid until you have seen the whites of their ey...

Dutch Nuon Solar team win the 2017 Bridgestone World Solar Challenge

12 October 2017

With barely enough room in the driver’s seat for a small girl, the Du...

Think Asset Management is just for Engineers?

27 September 2017

While there has been continued media attention on power generation assets nationally, the principles ...

Sales force too busy to meet with customers?

16 March 2017

In a B2B environment, relationships are critical. It seems a common complaint, however, ...

Selling stuff to China online - cross-border eCommerce (CBEC) explained

09 September 2016

A mouse clicks in China; a cash register rings in Australia CBEC continues to ...

Getting gritty with sales plans - a buffalo hunter’s guide to sales planning

30 March 2016

Planning is one of those things that people working in a business talk about ...