Advertising and Promotions
Full service digital lead generation and B2b marketing agency
B2B marketing agency - expertise in technical products and services.
JWPM is a B2b marketing agency providing media and influencer outreach, strategy development and content production. We work with clients in defence, manufacturing, engineering, equipment and component distribution, digital and technology businesses.
We provide the following services...
- Digital lead generation
- Marketing and promotion strategy and planning
- Creative campaign development
- Traditional print media advertising
- Industrial brand building
- Sales materials and print
- Displays and exhibitions
- Technical writing
- Science communication
- Trade show displays
- Photography and video
- Talent coordination
- Graphic design
Our ability to understand engineering, science and technology, coupled with our technical writing capability and commercial mindset defines JWPM.
Marcoms for technical products and services
In many B2B industrial markets, key decision makers within an organisation are not necessarily technical experts, but instead consist of procurement, project management and business administration professionals.
Reaching decision makers requires an ability to understand both the technical attributes of a company’s product/service delivery and the criteria upon which procurement decisions are made.
Buying decisions for big ticket items will involve more than one person within the target organisation. Identifying the buying team and understanding their respective roles is critical to strategic selling.
“At JWPM, we understand the technical aspects of your product and/or service delivery."
We have expertise developing strategy to support marketing communications (Marcoms), translating the key concepts and selling points for commercial consumption and uptake, and delivering your message with creative impact.
As a leading B2b marketing agency, we quickly grasp technical concepts, to synthesise content and embed key commercial messaging to resonate with stakeholder audiences.
Our graphic design and digital marketing specialists support the creative development and execution of advertising and promotional campaigns and supporting marketing collateral – targeted sales material, brochures, newsletters, trade exhibition displays, corporate videos and corporate branding.
Expertise in promoting technical products and services in B2B industry sectors