Advertising and Promotions
Full service lead generation and communications agency.
B2B industrial marketing communications agency
JWPM is a B2B industrial marketing communications agency providing media and influencer outreach, strategy development and content production. We work with clients in defence, manufacturing, engineering, equipment and component distribution, digital and technology businesses.
We provide the following services...
- Digital lead generation
- Marketing and promotion strategy and planning
- Creative campaign development
- Traditional print media advertising
- Digital lead generation and brand building
- Sales materials and print
- Displays and exhibitions
- Technical writing
- Trade event management
- Talent coordination
- Graphic design
Our ability to understand engineering, science and technology, coupled with our technical writing capability and commercial mindset is what sets JWPM apart from other communications agencies.
In many B2B industrial markets, key decision makers within an organisation are not necessarily technical experts, but instead consist of procurement, project management and business administration professionals. Reaching these decision makers requires an ability to understand both the technical attributes of a company’s product/service delivery and the criteria upon which purchasing decisions are made. Buying decisions for big ticket items will involve more than one person within the target organisation. Identifying the buying team and their respective roles is critical to strategic selling.
“At JWPM, we understand the technical aspects of your product and/or service delivery."
We have expertise developing strategy to support marketing communications, translating the key concepts for commercial consumption and uptake, delivering your message with creative impact.
As a leading B2B industrial marketing communications agency, we can quickly grasp technical concepts, to synthesise content and embed key commercial messaging to resonate with stakeholder audiences. Our graphic design and digital marketing specialists support the creative development and execution of advertising and promotional campaigns and supporting marketing collateral – targeted sales material, brochures, newsletters, trade exhibition displays, corporate videos and corporate branding.