JWPM Consulting
Business and marketing definitions and terminology
A handy reference
A compilation of business terms (with a B2B marketing skew) that we update and add to from time to time.
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A general overview of marketing principles
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The Marketing Mix or "the 4Ps"
1. PRODUCT STRATEGY
2. PRICE STRATEGY
3. PLACE STRATEGY
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Distribution strategy - the biggest part of the Place Strategy.
The two main broad categories of distribution...
Direct distribution
Indirect distribution
Supporting the distribution network
4. PROMOTION STRATEGY
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Business strategy
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Business development and sales
Sales planning and management in a digital world
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