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JWPM Consulting

Business and marketing definitions and terminology

A handy reference

A compilation of business terms (with a B2B marketing skew) that we update and add to from time to time.

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A general overview of marketing principles

What is marketing?

What is B2B marketing?

Industrial Marketing

What is branding?

What is market segmentation?

Diffusion of Innovation

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The Marketing Mix or "the 4Ps"


1. PRODUCT STRATEGY


2. PRICE STRATEGY


3. PLACE STRATEGY

The two main broad categories of distribution...

Direct distribution

Indirect distribution

Supporting the distribution network


4. PROMOTION STRATEGY

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Business strategy

What is strategic planning?

What is strategy?

What is a CRM?

Capture Planning

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Business development and sales

What is sales management?

Sales planning and management in a digital world

What is solution selling?

What is a sales model?

Sales organization stucture

What is sales prospecting?

What is an ideal customer?

What is a Rain Maker?

What is a sales pipeline?

Sales Automation

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Research and analysis

What is market research and why do we need it?

Psycho-graphic profiling

Ethnographic research

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