Business Strategy Consultant

For more than 35 years, Justin Wearne has partnered with B2B organizations—engineering firms, technology providers, professional services practices and beyond—to translate complexity into clear, actionable strategies.

Rather than offering off-the-shelf “strategy firm” packages, Justin works as your dedicated consultant, embedding himself in your leadership team to co-create plans that really work.

Deep B2B Experience, Across Industries

Justin’s cross-industry background—from manufacturing and IT to professional services—means he quickly grasps your domain. Today that includes pragmatic insight on AI and data-driven tools, ensuring any advanced technology sits squarely in service of sustainable competitive advantage.

Technical Fluency Across Domains

Whether it’s industrial automation, enterprise software, financial services steel fabrication, concreting, or biotech, Justin quickly gets up to speed on the technical underpinnings that drive your business. He asks the right questions of engineers, product teams and operations—so the strategy he helps you build is technically sound and commercially viable.

35 Years of Hands-On Planning

From multi-year growth roadmaps to annual business plans and merger-integration blueprints, Justin has led or supported dozens of strategic-planning projects. He’s seen what works (and what doesn’t) many times over—so he can accelerate your process and help you avoid the pitfalls of untested theory.

Grounded, Practical Approaches

While Justin is well versed in the latest academic models—Porter’s Five Forces, McKinsey 7S, Blue Ocean and beyond—he rejects overly-theoretical solutions. Instead, he builds plans that fit your reality: clear priorities, realistic milestones and measurable KPIs. If it can’t be implemented, it won’t survive.

No More Generic Buzzwords

Justin has little patience for cookie-cutter “vision” and “mission” statements that read like marketing copy. He draws on the lessons shared in our articles on industrial-strength strategic planning—where generic goals and jargon dilute real commitment—and helps you craft crisp guiding principles that resonate with your people and drive genuine change.

_“We don’t do generic mission statements full of management buzz. We help identify clear north stars everyone can follow.”

"Read more about industrial-strength strategic planning"
"Why generic mission statements fail"

Collaborative approach

True buy-in starts with collaboration. From workshop-style strategic reviews to small-group breakout sessions, Justin works side-by-side with your executive team, middle managers and key stakeholders—ensuring the plan is both inspired by your culture and powered by collective ownership.

Justin Wearne - Strategy Consultant

Planning and advisory capabilities:

• Strategic planning
• Market research and industry scans
• Product line profitability review and planning for growth
• AI readiness and pragmatic Integration: guidance on embedding AI and data-driven tools into your strategy—identifying applicability and fit, setting up simple governance, and ensuring technology advances sustainable competitive advantage.
• Advice on market positioning and brand strategy
• Pricing, products and services, distribution and promotions strategy
• Selling model, sales organization and capability reviews
• Customer engagement strategies
• Organizational structure and business model
• Business mentoring
• Innovation and creative problem solving

Skilled at identifying growth opportunities and driving organizational change.

Justin Wearne has over 30 years working in B2B and technical product/service environments and is well versed in strategic planning processes. He is less academic, more real world.

Strategic planning consultant

The world moves fast; flexibility and strategic agility is essential for survival.