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JWPM Consulting

Market Research

Business to business industry research to inform strategic decisions.
Specialists in technical products and services.

Industry market research company skilled at finding hard to get information, industry data and building analytical models.

Industry market research for B2B markets

We process raw data into meaningful and useful information to support business decision making. We are particularly skilled at B2B market research (industry research).

Market research is an essential first step for business decision making and informs the strategic planning process.


Our competency is investigating niche technical markets where published data is not available.



We are skilled at identifying proxy indicators and developing models to estimate market dimensions, investigate competitors, develop market segmentation models, and capture customer insights.

Our understanding of technical products and services reduces briefing time, makes us more efficient when searching for information, interpreting findings and identifying relevant information.


It's one thing to go looking, but recognising it when you stumble across it, requires specific domain knowledge.



JWPM undertakes competitor analysis, customer research, and market opportunity analysis to better understand your market and market research that informs business recommendations about which products and markets to pursue - and which to avoid – and how to best position your company in a competitive market place.

We provide a full range of market research processes...

  • Customer research: qualitative and quantitative primary research to identify customer behavior, demographics, and consumer attitudes.
  • Industry research: Identifying profitable market segments and map the market structure. JWPM prepares concise, quantitative and qualitative data on defined industries to assist you to make informed decisions.
  • Market Dimension: Obtain data and strategic judgements about the scope, nature and sustainability of your industry and its dynamics.
  • Competitor analysis: Identifying your competitors' strengths and weaknesses will help develop barriers to new market entrants and limit existing competition. Find your market share and ranking.
  • Survey design and implementation: designing data collection tools, qualitative and quantitative instruments including focus groups with outcomes summarised with sampling error statistics.
  • Market and product concept testing: focus groups and quantitative research methods to gauge consumer reactions, assess against competitor's products and identify product development opportunities.
  • Data mining and analytical modelling: sometimes the numbers don't easily reveal their secrets. Analytical modelling provides insights into B2B markets

Included in our market research skill set and experience is market dimensioning; calculating market size, geographic spread and growth rates; and identify and prioritising market segments for almost any product or service. Our disciplined research approach enables you to focus resources where you can achieve the best returns.

“Intelligent business thinking is more than just stats and facts. Powerful market analysis, based on the right information, translates to effective commercial decision making.”


We take on difficult market research assignments and deliver useful results

Market Research

Business to business specialists



Find out more about JWPM - Industrial Strength Marketing or cut to the chase and make contact. Looking forward to working with our next client.

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Sadly, math is viewed by many as something we endured at school and hope to have never impinge on our lives again.

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