JWPM Consulting
B2B Market Research
Actionable insights from a seasoned B2B Marketing Consultant.
B2B market research consultant:
Unlock actionable insights with a seasoned B2B Market Research Consultant. Over 30 years of industrial marketing expertise in technical products and niche B2B markets.
Justin Wearne - B2B Market Research Consultant
With over three decades as an industrial marketer—and as Principal Consultant at JWPM, Justin Wearne provides tailored market research that translates complex technical products and industrial markets into clear, actionable insights. My deep experience in engineering-led businesses and defence, manufacturing and technology sectors means I quickly grasp niche applications, infer proxy indicators and model market dimensions with minimal briefing time. For more on my background, see my industrial-strength marketing pedigree: Justin Wearne.
How I Help You Understand Your Market
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Customer Research
Qualitative and quantitative primary research to uncover buyer behaviours, decision-making criteria and end-user attitudes in specialised B2B segments. -
Industry Research
Concise, data-driven profiles of your industry’s structure, growth drivers, competitive dynamics and regulatory frameworks—so you know where to focus investment. -
Market Dimensioning
Bespoke models to estimate total addressable market, segment sizes, growth rates and geographic spread for highly technical products or sub-markets. -
Competitor Analysis
In-depth assessments of rival strengths, weaknesses, pricing, sales channels and digital presence—highlighting “kamikaze competitors” and white-space opportunities. -
Market Entry Studies
Feasibility studies combining primary interviews and secondary data to evaluate potential markets, competitive context and pricing/margin scenarios. -
Survey & Concept Testing
Design and execution of statistically robust surveys, focus groups and concept tests to validate new products, features or value propositions.
Why Work With Me?
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Industrial-Strength Marketing Pedigree
30 + years advising manufacturers, system integrators, defence suppliers and technology innovators. -
Technical Fluency
I translate specs and engineering language into customer-centric insights, cutting your time-to-insight in half. -
Consultant-Level Focus
You deal directly with me—no junior hand-offs—so your project benefits from deep domain knowledge at every step.
Looking for a B2B Market Researcher who truly understands technical and industrial markets? let’s talk.
Justin Wearne
- Customer research: Qualitative and quantitative primary research to identify customer behaviour, demographics, and consumer attitudes.
- Industry research: Identifying profitable market segments and mapping the market structure. JWPM prepares concise, quantitative and qualitative data on defined industries to assist you to make informed decisions.
- Market Dimension: Obtaining data and making strategic judgements about the scope, nature and sustainability of your industry and its dynamics.
- Competitor analysis: Identifying your competitors' strengths and weaknesses will help position your product/service in the market, develop barriers to new market entrants and limit existing competition. Find your market share and ranking.
“Intelligent business thinking is more than just stats and facts. Powerful market analysis, based on the right information, translates to effective commercial decision making.”
I take on difficult market research assignments and deliver insightful results and strategic recommendations.
Consolidation in Australia's industrial drive components industry
Estimating market size is challenging because there are few published sources, however import statistics provide a good guide.
CCB components arrive in Australia either in complete machines (such as power generation wind mills) or in modular drive systems (typically drive systems for conveyors or cranes consisting of electric motor, control systems, gear box, couplings, and brakes).
What is synthetic market research for B2B marketing?
Primary market research to obtain B2B customer insights is hugely difficult, slow, and expensive. But now you can interview a robot instead. Here is how it works.
Rather than treating “primary” and “secondary” research as siloed exercises, synthetic research weaves them together, triangulating findings until a clear, actionable narrative emerges.
The diffusion of innovation curve - and its impact on go-to-market
A key principle of Diffusion of Innovation is that the majority of people need to see others using the product FIRST before they will try it.
If you can’t find EARLY ADOPTERS it is unlikely that you will ever achieve product-market fit.
To leverage or influence the diffusion of innovation, understanding the factors that help or impede the innovation process is important.