Business-to-business industry research to inform strategic decisions.
Specialists in technical products and services markets.
As a market research company, JWPM is skilled at ferreting-out hard to get information, data sleuthing and building analytical models.
B2B Market Research
We process raw data into meaningful and useful information to support business decision making. We are particularly skilled at B2B market research (industry research) to obtain primary data.
Market research is an essential first step for business decision making and informs the strategic planning process.
Our competency is investigating niche technical markets where published data is not available.
We are skilled at identifying proxy indicators and developing models to estimate market dimensions, investigate competitors, develop market segmentation models, and capture customer insights.
Our understanding of technical products and services reduces briefing time, makes us more efficient when searching for information, interpreting findings and identifying relevant information.
It's one thing to go looking, but recognising it when you stumble across it, requires specific domain knowledge.
JWPM undertakes competitor analysis, customer research, and market opportunity analysis to better understand your market and market research that informs business recommendations about which products and markets to pursue - and which to avoid – and how to best position your company in a competitive market place.
We provide a full range of market research processes...
- Customer research
- Industry research
- Market Dimension
- Competitor analysis
- Survey design and implementation
- Market and product concept testing
- Data mining and analytical modelling
Included in our skill sets and experience is market dimensioning; calculating market size, geographic spread and growth rates; and identify and prioritising market segments for almost any product or service. Our disciplined approach enables you to focus resources where you can achieve the best returns.
“Intelligent business thinking is more than just stats and facts. Powerful market analysis, based on the right information, translates to effective commercial decision making.”
We pride ourselves on taking on difficult assignments and delivering useful results. Contact us today to discuss your project.