B2B Marketing Agency logo

JWPM Consulting

Defence Contracting & Business Development

Experience and knowledge to target, win, and deliver Defence industry projects.

Defence contracting and business development with a deep experience in bidding and project delivery


The Australian Defence industry is complex, political, and secretive - Defence has specific and unique requirements. Understanding how Defence interfaces with industry and suppliers is just one of many success factors.


Defence Credentials

Principal Consultant Greg Tunny, is a former Australian Submarine Corporation CEO and Managing Director, ADI /Thales Australia & Asia. Greg has decades of Defence contracting experience, and delivering large Defence capital projects.

Greg works with companies at SME level as well as advising Global Defence contractors, advising on and managing bid preparation, building capability, and advising businesses for success in Defence contracting.


Collins Class Submarine


Defence contracting, consulting, and business development

JWPM provides Defence strategy, operational, marketing, capacity and capability building services. JWPM is an indispensable resource for organisations looking to develop a Defence market entry strategy, win Defence contracts and to gear-up to successfully deliver.


To become a successful Defence industry supplier - you must also develop demonstrable capacity and capability to deliver.



Defence opportunity assessment: Australia’s annual Defence budget is expended on everything from salaries and wages, routine items such as food, office supplies, furniture, desktop computers, and consulting services - right-through to front-line fighting platforms comprising ships, aircraft, ground equipment, and command and control systems. Where there is an opportunity to become a supplier or contractor, JWPM can assist with identifying the opportunities and advising on the required steps, capital investment, and likelihood of success.

Defence strategy: assessing Defence readiness and the efficacy of the decision to invest entering the Defence supply chain. Are you ready? Do you need it? Can you fund it? and strategic planning to minimize disruption to current revenue streams while gearing up.


Advisory and implementation services to tailor your IMS to Defence standards.


Capacity building: assessing and recommending how to tool up organisational, financial, operational, intellectual, IT, cultural and business development capability suitable for supply to Defence.

Integrated Management Systems: advisory and implementation services to tailor your IMS to Defence standards.

Securing business grants: advice on navigating and applying for Government Grant programs intended to assist gearing for Defence. The majority of grant money is available from the Centre for Defence Industry Capability (CDIC) and is aimed at developing skills, providing training, and helping to improve capability to deliver to the Australian Defence Force and overseas markets.

Grants are also available from Skilling Australia’s Defence Industry (SADI) funds to general Capability Improvement Grants.

Applying for grants is part art, part science, and mostly hard work; JWPM helps identify suitable grant programs and provides the heavy lifting required to write grants.

Pre-sales business development: advising on business development techniques, systems, and methods for gaining traction in the Defence ecosystem.

We provide marketing and profile building tailored to the unique way Defence views the commercial world, building maturity in Defence project capture planning, business opportunity project tracking and pipeline management.

Bid strategy and bid preparation: complete end-to-end services to assist companies to strategize, write, and present formal bids written to conform to Defence procurement standards.

Project onboarding: project start-up reviews. Many Defence projects fail from the start impaired by a flawed project plan (planned to fail and executed perfectly). JWPM can assist with building a project plan to ensure that you meet the contract schedule and program.

Industry partnerships and strategic alliances: With the Department of Defence aiming to achieve greater levels of local content and to play a role in developing a well-trained and sophisticated domestic industry base, finding suppliers capable of meeting its complex needs will require developing a high level of collaboration maturity.

JWPM provides advice on developing practices, cultures and systems to ensure your organisation has the necessary qualities to partner with Australian Defence.

Defence Innovation Hub: Government funding is also available via the Defence Innovation Hub; which provides grants for developing technology identified as having Defence application. They are able to work with the company, business or organisation through the Defence Innovation Hub, and provide a level of funding so that the technology can be matured in a collaborative way.

Targeted areas are intelligence, surveillance, reconnaissance, electronic warfare, space and cyber, land combat, amphibious warfare and special operations, air and sealift, maritime and anti-submarine warfare, strike and air combat.

Periodically, Defence announces specific programs that have high priority. For more information, contact JWPM.

General business advisory: Many organisations are highly capable and well-resourced but simply lack domain knowledge and insight into how Defence works.

JWPM can fill this gap and provide valuable guidance to assist companies to get up-to-speed in the shortest time possible. When dealing with Defence there are protocols, a unique language, business practices and attitudes that need to be understood.

Traditional marketing: Looking the part is important, JWPM can provide a comprehensive range of services to re-skin your organisation to provide a Defence capable image: corporate branding, website development, digital content marketing, video production, capability statement writing and graphic design services to create impactful presentations and sales materials.


JWPM can provide a comprehensive range of services to re-skin your organisation to provide a Defence capable image




Explore the many opportunities to participate in assisting Australia to develop its Defence capability and to benefit your business through entering the Defence supply chain.

Defence contracting and Business Development



JWPM provides organisations with specific expertise, experience and domain knowledge to make your journey into Defence faster, more efficient, and with an increased chance of success.

For more information please contact us.

Join our newsletter