21 July 2022
Industrial Strength Marketing.
JWPM is the consulting practice of Justin Wearne, a B2B marketing strategist with over 35 years’ experience working at the intersection of technical products, industrial markets, and business growth.
For decades, Justin has worked with clients across manufacturing, engineering, industrial components, Defence, automation, robotics, mining, medical technology and many other technical sectors.
From hydraulic fittings to sheet metal fabrication, from defence contractors to niche OEMs—Justin’s deep technical fluency allows him to cut through complexity and deliver marketing strategies that make sense to engineers, procurement teams, and business leaders alike.
Leading a team of marketing specialists across account management, strategy, creative, digital, research and consulting - Justin has directed and worked on thousands of marketing projects for several hundred clients over 35 years in the B2b space.
35 yeas of experience, starting from before the internet was a thing, to today where it dominates.
Marketing consultant built for B2B.
Today, JWPM is less full service marketing agency and more strategy focused. Justin, works directly with clients as a one-man consultant supported by a small team.
No account managers. No layers. Just a senior strategist who understands your world, speaks your language, and can move quickly from high-level vision to actionable plans.
Consulting focused on four key areas:
- B2B Business Re-imagining: Re-framing business models, developing strategic plans, value propositions, and go-to-market plans to unlock growth.
- B2B Marketing Problem-Solving: Diagnosing what’s not working—and crafting sharp, effective strategies to unlock value and define an achievable future.
- B2B In-sourcing Model: Acting as a part-time marketing director embedded in your business—without the overhead of a traditional agency.
- B2B Sales Productivity: Aligning sales and marketing, developing pipeline strategies, writing sales plans, and improving team effectiveness.
Strategy with technical fluency
Justin’s unique value lies in his ability to grasp how complex products work and why they matter—then distill that insight into clear, compelling marketing and sales strategies. Whether it’s writing a value proposition, crafting tender responses, developing sales tools, or briefing creatives,
Justin brings clarity to complexity.
Justin’s real-world sales and marketing experience in "hard industries" gives him practical knowledge of both transaction and solution selling. He understands capture planning, tenders, bid strategies, and the orchestration of sales team performance just as well as brand building, lead generation, and digital.
Industrial brands with clarity and purpose
Justin believes industrial and technology products are driven by ideas worth celebrating. He helps businesses transform technical brilliance into clear communication and commercial success—so that the right customers not only understand the technology, but are motivated to act.
Open hearts and minds. And wallets.
Whether you're rethinking your GTM strategy, refining your value proposition, or looking for someone who can bridge the gap between marketing, sales, and technical delivery—JWPM brings the experience, insight, and commercial mindset to help you succeed.
