JWPM is an industrial business strategy and B2B marketing agency.
We solve problems for manufacturers, engineering firms, technology companies, technical distributors, contractors, and service providers.
JWPM assists businesses operating in the b2b space to develop strategy, create organisational capability, build brands, find customers, win tenders, and achieve growth.
We understand technical products and services.
Understanding the underlying technology provides insight into the value proposition and identifying the target market. JWPM provides capability to fill this gap.
In addition, industrial marketing requires more than just promotional marketing (communications). It requires a deep understanding of sales activity, relationship building, competitive tendering, solution selling and managing a project opportunity pipeline. We've built our services and expertise around an integrated set of competencies and project delivery capability to suit the needs of clients who operate in the b2b space.
We have business and technical depth
From strategy through to implementation and execution
Our senior consulting team are from corporate B2B backgrounds; exposure to senior “C-Suite” management roles has equipped us to understand that business strategy drives marketing execution. Consequently, we have a built a marketing company that delivers to our clients – both.
An optimised tool kit to enhance your competitive advantage.
Our specialist team have complementary skill sets most needed by business-to-business organisations. Having a wide-ranging toolkit enables us to view business problems holistically; we are not vested in one or two marketing techniques which we feel obliged to push – we apply the right tool for the job.
Well versed in b2b
Our consulting team has worked at the pointy-end of business development; identifying buying teams, developing solutions, writing tenders, proposals and delivering new-business pitches. We’ve jumped on airplanes to seek out international opportunities, we’ve manned the booth at trade shows, we’ve collected business cards, stood at the bar and bought drinks – plied our prospects with “truth serum” and driven out into the outback to “kick-rocks” to help win mining services contracts.
This is the b2b landscape; it’s not soap powder, McDonalds, or used cars. We understand industrial marketing.
Servicing clients Australia-wide, for over 20 years.
From our inception in 1993, Justin Wearne identified the need for a marketing consultancy specialising in business-to-business (b2b) marketing; there was a gap in the market for a B2B marketing agency that also understood technical products and services.
24 years later, we service a diverse B2B industrial client base across Australia.
Our consulting team have worked on hundreds of technical products and services. This is a just a sample...
- Aeronautical engineering
- Air Traffic Control
- Drive system components
- Submarine and ship building
- Medical devices
- Electrical contracting
- System Integration
- Health care
- Radio communications
- Patents and IP protection
- High power & type tested electrical switchboards
- Building and construction
- Robotics, process control and automation
- Resource industries
- Civil engineering
- Information technology
- Sheet metal fabrication
- Steel fabrication
- Software engineering
- Fluid power
- Water infrastructure
- Mechanical engineering
- Scientific research
Our industry exposure covers many domains. We help you to find customers and start selling, bridging the gap between your technical solutions and the market.
So, while all the above clearly establishes our credentials in the hard-headed aspects of the business-to-business landscape, I don’t want to leave you with the impression that “we don’t do pretty.”
The end game in marketing is communication – you must reach people where they work, and you must make your products and services look professional, attractive, desirable and shinier than the other guy’s.
We run a team of people well versed in graphic design, copy writing, digital marketing, web design, lead generation and video production.