B2B Marketing Consultant

As a B2B marketing consultant, I frequently work with industrial and technology businesses that are ready to scale, but don’t want to become overly reliant on external hands to do it. These clients value someone who can understand complex product ecosystems, help them identify customer segments, articulate a compelling value proposition, and guide their team in executing against it.

Justin Wearne is the Principal Consultant at JWPM – Industrial Strength Marketing, one of Australia’s leading B2B marketing consultancies. He also leads the firm’s industrial marketing consulting team.

"As a lifelong learner and technology enthusiast, I’ve spent over 30 years helping industrial and technical product companies transform their innovations into market success stories. My strength lies in understanding technical concepts and translating them into compelling marketing to drive real business results.”

As a seasoned B2B marketing consultant, Justin specializes in working with engineering-led businesses, industrial equipment manufacturers, and technical service providers to:

• Identify market opportunities

• Develop go-to-market strategies

• Build strong, differentiated brands

• Bridge the gap between technical teams and the market

“Great industrial brands are built on more than product specs; they’re built on vision, clarity, and connection with the customer. I help turn complex product features into value propositions that resonate.”

Justin has led hundreds of marketing and strategy engagements across Australia’s industrial and technology sectors, including defence industries, mining, manufacturing, paints, plumbing, oil and gas, engineering services, equipment hire, renewables, ITC, medical and many others. His deep experience spans:

• Strategic marketing and positioning

• Lead generation for B2B sales

• Salesforce structure, systems, and management

• Industrial website development and content marketing

• Channel development and product launches

He is particularly valued for his ability to quickly grasp the nuances of technical products and services, and to work seamlessly with engineers, business owners, and sales teams alike.

“I thrive in environments where innovation never stops and where marketing must evolve to keep pace with technology. Let’s build your brand to match the strength of your product.”

B2B Marketing Services and Capabilities

Consulting services to assist B2B firms to get over the strategic hump and build a self-sufficient in-house sales and marketing machine to drive revenue growth.

B2B subject matter expertise...

• Strategic growth planning

• B2B marketing strategy & industrial positioning

• Brand development for industrial and technical markets

• Go to market & product commercialization

• AI tool consulting and marketing technology integration

• Setting-up in house digital marketing capability including SEO and Industrial content marketing & thought leadership

• Website strategy, UX & conversion-focused design

• Market research & industry analysis

• Sales department structure, people, processes, and systems including sales management and opportunity pipelines

• Sales enablement and process optimization

• Building and mentoring in-house marketing capability and self-sufficiency

• Tendering support & proposal systems