B2B Marketing Agency
Marketing agency for industrial and technical products
JWPM - Industrial Strength Marketing is a business-to-business marketing agency.
Great B2B brands are founded on the passion of those that can see the possibilities.
We help build great businesses through bringing technical products and services to market.
For Technical Products & Services
Growth strategies for manufacturers, technology companies, technical product distributors, system integrators, contractors, Defence industry, and engineering services firms. A well-considered market and customer-oriented growth plan is a key input to strategic planning.
Experience and knowledge to target, win, and deliver Defence industry contracts.
Our experienced Defence Industry team, includes people with decades of experience working in the Defence industry (fighting platforms), ready to advise and assist with building capacity and capability, assessing Defence capability maturity, and producing bids and grant applications. Understanding how Defence works is critical for success. We can provide that insight.
Our capabilities extend beyond business-to-business marketing strategy and implementation. JWPM also provides strategic planning, operational capability and capacity building advice and support. In B2B Marketing, business strategy is often closely linked to marketing strategy as capacity and capability need to be considered in the development, targeting, and acquisition of new business opportunities.
JWPM provides a comprehensive marketing consulting service including developing B2B Marketing Strategy, website development, designing, implementing, and managing B2B digital marketing campaigns, consulting on selling models, and sales force development, customer engagement and customer service strategies, providing brand building, graphic design, and promotional marketing services.
Nearly 30 years ago, JWPM was one of the first marketing agencies in Australia to specialise in Industrial Marketing - we've been operating in the B2B space since 1993. Our typical client sells technical products and services that require specialist copywriting skills and an understanding of how to reach decision-makers with marketing messages that resonate with technical buyers.
We deliver digital marketing services to achieve search engine visibility (SEO), putting your products and services front and centre in search results and building a sustainable sales pipeline. We provide in-house video content production capability, website building, B2B digital lead generation, graphic design and other campaign creative services.
Promoting engineering services isn’t like selling soap powder; you need a specialist engineering marketing agency who understands solution selling, long sales cycles, and with a creative team who don’t glaze over when you start talking technical. JWPM works with engineering companies to grow their brand, reach the right audience, generate leads, and even help write those game-changing tenders. Read more the seven rules of engineering marketing.
Our team of B2B marketing consultants provide advice on corporate positioning and branding, capture planning, pipeline management and tendering, sales force development, sales and marketing systems - CRM, marketing automation, and digital marketing, including website and application development in the context of industrial marketing.
Our latest work