B2B Marketing Agency
Marketing agency for industrial and technical products
JWPM - Industrial Strength Marketing is a business-to-business marketing agency.
We believe technical and industrial products are fascinating and are often underpinned by an inspiring idea. Great industrial brands are built on the passion of those that see the future.
We identify the intrinsic value and communicate it.
We build great businesses through bringing technology and industrial products and services to market.
We find the best B2B marketing strategy and communication tools to build competitive advantage.
Our clients are passionate about building their industrial brands and we support them by identifying growth opportunities, finding new customers, and helping them win deals.
For Technical Products & Services
We produce growth-promoting marketing strategies for manufacturers, technology companies, technical product distributors, system integrators, contractors, Defence industry, and professional services firms. A well-considered market and customer-oriented growth plan is a key input to strategic planning.
Our capabilities extend beyond business-to-business marketing strategy and implementation. JWPM also provides strategic planning, operational capability and capacity building advice and support.
JWPM provides a comprehensive marketing consulting service including developing B2B Marketing Strategy, website development, designing, implementing, and managing B2B digital marketing campaigns, consulting on selling models, and sales force development, customer engagement and customer service strategies, providing brand building, graphic design, and promotional marketing services.
Nearly 30 years ago, JWPM was one of the first marketing agencies in Australia to specialise in Industrial Marketing - we've been operating in the B2B space since 1993. Our typical client sells technical products and services that require specialist copywriting skills and an understanding of how to reach decision-makers with marketing messages that resonate with technical buyers.
We deliver digital marketing services to achieve search engine visibility (SEO), putting your products and services front and centre in search results and building a sustainable sales pipeline. We advise on building capability to capture and nurture sales leads through the sales pipeline to sales conversion. We utilise a wide range of lead generation techniques providing influencer and content marketing through Facebook, LinkedIN and other popular social media sites. We employ full stack web designers to build your digital presence through marketing sites, sales portals, webshops, and online business apps.
Promoting engineering services isn’t like selling soap powder; you need a specialist engineering marketing agency who understands solution selling, long sales cycles, and with a creative team who don’t glaze over when you start talking technical. JWPM works with engineering companies to grow their brand, reach the right audience, generate leads, and even help write those game-changing tenders. Read more the seven rules of engineering marketing.
Our team of B2B marketing consultants provide advice on corporate positioning and branding, capture planning, pipeline management and tendering, sales force development, sales and marketing systems - CRM, marketing automation, and digital marketing, including website and application development in the context of industrial marketing.
Experience and knowledge to target, win, and deliver Defence industry contracts.
JWPM has an experienced Defence Industry team, including people who have worked in senior positions in the defence industry, ready to advise and assist with building capacity and capability, assessing defence capability maturity, and producing bids and grant applications.
Our latest work