For 35 years
JWPM has been helping B2B companies to develop winning business strategies and effective sales and marketing to drive growth.
B2B Marketing Consultants, with a passion for technology and industrial products
Our clients are generally practical people, facing the need to perform in real world business situations. We match that need with hard-hitting, well thought through, practical business strategies, ready for implementation. We pride ourselves on providing consulting and business advice that delivers powerful outcomes to our clients, resulting in tangible (often game changing) improvements.
KEY STATS
35
years marketing experience
32
years defence experience
243
clients served
73
strategic plans produced
Our expertise
Industrial marketing
Growth strategies for manufacturers, technology companies, technical product distributors, system integrators, contractors, Defence industry, and engineering services firms. A well-considered market and customer-oriented growth plan is a key input to strategic planning.
Defence Contracting
Experience and knowledge to target, win, and deliver Defence industry contracts.
Our experienced Defence Industry team, includes people with decades of experience working in the Defence industry (fighting platforms), ready to advise and assist with building capacity and capability, assessing Defence capability maturity, and producing bids and grant applications. Understanding how Defence works is critical for success. We can provide that insight.
Business Strategy
Our capabilities extend beyond business-to-business marketing strategy and implementation. JWPM also provides strategic planning, operational capability and capacity building advice and support. In B2B Marketing, business strategy is often closely linked to marketing strategy as capacity and capability need to be considered in the development, targeting, and acquisition of new business opportunities.
Case Studies
JWPM has a proven track record developing strategy & communications for technical products and services.
Below is a showcase of some of the work we have done for B2B companies across Australia. Highlighting the unique challenges they face and how JWPM assisted them in developing strategies to overcome those challenges.
Evolution of a new breed
In mid-2023, long-standing client U-Pol Australia prepared to roll out a global launch for a new line of high-temperature …
Industrial branding and LinkedIn marketing
Renteca is a well-established provider of managed tooling services and equipment-hire packages to Tier-1 contractors and …
Plumbing the Depths of a New Product Launch
When Zetco approached us, they had engineered a genuine step-change for kitchen plumbing: a chrome-plated, one-piece …
Whole-of-business strategy to reignite growth
The Challenge: After years of successfully regrouping following a major supplier restructure, Remtron had emerged as a …
In a digital world, Trade Shows offer what algorithms can’t
The Power of Presence: How JWPM Helped Two B2B Brands Maximise Trade Show ROI. Trade shows occupy a unique space in the …
B2B Rebranding for the Future of Manufacturing
Overview: FORM2000 is a Melbourne-based sheet metal manufacturer specializing in the production of fabricated cabinets, …
Marketing to minds that don’t have time to decode complexity
RemSense is a multidisciplinary engineering and technology development company listed on the ASX. With a unique blend of …
The Blog
Industrial Strength Marketing
Artificial Intelligence – Building an Effective Team
AI is reshaping the way businesses are structured, managed, and even created. To make sense of this transformation, we can think in terms of six levels of business AI maturity, ranging from simple …
A Chat with GPT: Brainchip Akida versus GPU / TPU technology
I argued the case with ChatGPT exploring why the world is persisting with GPU technology (developed for video games) to process AI workloads when breakthrough developments like Brainchip's Akida™ …
Mad Men are sane again
Clicks and charts don’t move hearts: The future of advertising looks a lot like its past: simple, emotional, unforgettable. Don Draper knew it back in the sixties - people don’t buy LOGIC, they buy a …
The Art of Business Development: Making the Intangible, Tangible
The term "sales person" covers a broad remit. And many who contribute to the sales process don't even have "sales" in their job title. Sometimes they are called Business Development Managers. But, If …
Are digital technologies killing the sales representative?
Technology and automation have been blamed for many disappearing jobs, and sales is no exception. But while “digital lead generation” and “AI-driven sales automation” have transformed prospecting, …
Apple’s direct distribution strategy: How owning stores strengthens brand and pricing power
Apple is one of the most recognizable brands in the world and part of its success can be attributed to how it manages its retail distribution. While many consumer electronics companies rely on …
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