B2B marketing agency – industrial marketing for technical products and services

JWPM - Industrial Strength Marketing is a business-to-business marketing agency. Understanding technology and our experience developing powerful sales and marketing processes, campaigns, tools, and strategies in a B2B setting, is what defines JWPM.

We consult on business strategy, and provide industrial marketing to help our clients...

Build their industrial brand, identify growth opportunities, find new customers and win deals.

Industrial marketing growth strategies

We develop growth strategies for manufacturers, technology companies, technical product distributors, system-integrators, contractors, Defence suppliers, government agencies and professional services firms. A well considered market and customer oriented growth plan is a key input to strategic planning.

Business strategy consultants

Our capabilities extend beyond business-to-business marketing strategy and implementation. JWPM also provides strategic planning, operational capability and capacity building advice and support. In the B2B space, sometimes pursuing new opportunities has organisation wide impacts, including investment in facilities and capabilities, and organisational development.

Marketing consulting

Our team of B2B marketing consultants provide advice on corporate positioning and branding, capture planning, pipeline management and tendering, sales force development, sales and marketing systems - CRM, marketing automation, and digital marketing, including website and application development in the context of industrial marketing.

Understanding technology sets us apart from many marketing consultants and marketing agencies.

Industrial marketing agency

JWPM was one of the first marketing agencies in Australia to specialise in Industrial Marketing - we've been operating in the B2B space since 1993.

Solution selling

JWPM consults to solution sales firms on how to improve their business development and project delivery processes, advising on digital lead generation, sales force development, capture planning, pipeline management, bidding and tendering and improving business focus.

Digital marketing agency

We deliver digital marketing services to achieve market visibility, putting your products and services front and centre in search results and building a sustainable online sales pipeline. We advise on building capability to capture and nurture sales leads through the sales pipeline to sales conversion.

Engineering marketing

We have 27 years' experience investigating market opportunities, developing strategies and implementing marketing campaigns to help engineering firms to grow. Our services range from building brand awareness, technical sales lead generation, providing guidance on sales engagement and tendering and helping to refine business operations.

We work with B2B businesses needing a marketing agency that understands what they sell and who buys it.

Servicing clients Australia wide.