Planes, trains and widgets
What is industrial marketing? (Also known as B2B Marketing)
Industrial website design
Professional, impactful websites for selling technical products and services
Strategic planning
"By the end of the decade, we will put a man on the moon and bring him back safely." A comprehensive guide to strategic planning.
Tenders and proposals
25 years experience working on high performance tenders. Access our knowledge and experience to help you win your next game changing project.
Defence consulting
Access experience and knowledge to target, win, and deliver Defence contracts
B2B marketing agency – industrial marketing for technical products and services
JWPM - Industrial Strength Marketing is a business to business marketing agency. Our ability to understand technology and our experience developing realistic sales and marketing processes, campaigns, tools, and strategies to build sales in a B2B setting, is what defines JWPM.
We consult on business strategy, operations, as well as provide industrial marketing services to help our clients...
Look professional, generate leads, find new customers and win deals.
Industrial marketing growth strategies
We provide growth strategies for manufacturers, technology companies, technical product distributors, integrators, contractors, Defence suppliers, government agencies and service providers.
Business strategy consultants
Our capabilities extend beyond B2B Marketing. JWPM also provides strategic planning, operational capability and capacity building to support recommendations developed from business to business marketing strategy. In the B2B space, sometimes pursuing new opportunities has organisation wide impacts.
Marketing consulting
Our team of B2B marketing consultants provide advice on corporate positioning and branding, capture planning and tendering, sales force development, sales and marketing systems and digital marketing including website and application development in the context of industrial marketing.
Our ability to understand technology sets us apart from many marketing consultants and marketing agencies.
Technical doesn't just mean high technology. Our clients sell everything from steel fabrication, automation components, medical devices, electronics right-up to warships.
Industrial marketing agency
JWPM is one of the first marketing agencies in Australia to specialise in Industrial Marketing - we've been operating in the B2B space since 1993 (27 Years).
Solution selling
JWPM advises solution sales firms to improve their business development and project delivery processes advising on digital lead generation, sales force development, capture planning, bidding and tendering and improving business focus.
Digital marketing agency
Lead generation is the life blood of business. JWPM provides digital marketing services to improve market visibility through putting your products and services front and centre in search results and building a sustainable digital pipeline. We advise on building capability to capture sales leads into the internal sales pipeline through to sales conversion.
Engineering marketing
We have 27 years experience investigating market opportunities, developing strategies and implementing marketing campaigns to help engineering firms to grow. Our services range from building brand awareness, technical sales lead generation, providing guidance on sales engagement and tendering and helping to refine business operations.
We work with B2B businesses needing a marketing agency that understands what they sell and why people might buy it.
Servicing clients Australia wide.
Industrial Strength Marketing
Coronavirus crisis communication
22 March 2020
COVID-19 and managing a workforce that must come into close contact with clients. Extraordinary ...
Proposal Writing - do it right
08 March 2020
Bidding is hard work - it's not the first 90% that will kill you; it's ...
Capture Planning - hooking big fish
05 March 2020
The natural instinct is to bid on anything that moves, however long term success ...
Direct mail marketing is back
27 February 2020
Email marketing isn't dead; its being re-packaged as good old fashioned snail-mail The digital ...
7 reasons why math is important
14 February 2020
Math is a powerful tool that drives innovation. Making the simple complicated is commonplace; ...
Solution Selling - building a better sausage machine
27 January 2020
Systematically create customer value; feed opportunities in, crank the handle, and invoices pop-out the ...