B2B marketing agency – industrial marketing for technical products and services

JWPM - Industrial Strength Marketing is a business to business marketing agency. Understanding technology and our experience developing powerful sales and marketing processes, campaigns, tools, and strategies in a B2B setting, is what defines JWPM.

We consult on business strategy, and provide industrial marketing services to help our clients...

Look professional, generate leads, find new customers and win deals.

Industrial marketing growth strategies

We provide growth strategies for manufacturers, technology companies, technical product distributors, integrators, contractors, Defence suppliers, government agencies and professional services. A well considered market and customer oriented growth plan can be a powerful driver for strategic planning.

Business strategy consultants

Our capabilities extend beyond business to business marketing strategy and implementation. JWPM also provides strategic planning, operational capability and capacity building advice and support. In the B2B space, sometimes pursuing new opportunities has organisation wide impacts, including investment in facilities and capabilities, and organisational development.

Marketing consulting

Our team of B2B marketing consultants provide advice on corporate positioning and branding, capture planning, pipeline management and tendering, sales force development, sales and marketing systems - CRM, marketing automation systems, and digital marketing, including website and application development in the context of industrial marketing.

Understanding technology sets us apart from many marketing consultants and marketing agencies.

Technical doesn't just mean high technology. Our clients sell everything from steel fabrication services, automation components, medical devices and electronics - right-up to warships.

Industrial marketing agency

JWPM was one of the first marketing agencies in Australia to specialise in Industrial Marketing - we've been operating in the B2B space since 1993.

Solution selling

JWPM consults to solution sales firms on how to improve their business development and project delivery processes, advising on digital lead generation, sales force development, capture planning, pipeline management, bidding and tendering and improving business focus.

Digital marketing agency

We deliver digital marketing services to achieve market visibility, putting your products and services front and centre in search results and building a sustainable online sales pipeline. We advise on building capability to capture and nurture sales leads through the sales pipeline to sales conversion.

Engineering marketing

We have 27 years' experience investigating market opportunities, developing strategies and implementing marketing campaigns to help engineering firms to grow. Our services range from building brand awareness, technical sales lead generation, providing guidance on sales engagement and tendering and helping to refine business operations.

We work with B2B businesses needing a marketing agency that understands what they sell and why people might buy it.

Servicing clients Australia wide.