Our ability to understand technical products and services provides our clients with an efficient briefing process.
We offer our clients B2B marketing expertise, combined with impactful graphic design and technical writing services.
Technical writing services
JWPM - Industrial Strength Marketing was founded over 25 years ago on the observation that there were very few marketing agencies with expertise in technical products and services.
JWPM has a proven track record translating technical concepts into marketing materials suited to the target audience. Our technical writers are well versed in our wide range of industries and technical subject matter.
Our experience includes science, environmental, health, construction, public utilities, telecom, defence, shipbuilding (including submarines), Information Technology (IT), patents, air-traffic control systems, biotech, agriculture, mining equipment, plant and machinery, design software, cloud computing, advanced manufacturing, engineering, process control, instrumentation and automation.
Our writers have strong domain knowledge and wide technical writing experience of reports, tenders and business proposals. We understand the importance of having well-written material for content marketing, brochures and sales aids, website design, presentations and annual reports that can be read and understood by their audience.
We understand technical products and services
Our familiarity with technical concepts is what sets JWPM apart from most marketing agencies; our eyes don't glaze over when our clients brief us on their industry and the technical products and services they offer.
This capability vastly reduces briefing time and enables us to provide relevant advice on strategy, growth plans, and marketing promotions. It also enables us to efficiently write technical copy for proposals, marketing content and sales aids.
Marketing for technical products and services
Technical writing skills is an important skill in the development of sales and marketing strategies that inform the entire marketing program.
JWPM Industrial String Marketing delivers a full marketing service to organizations selling technical products and services...