Over 20 years experience
Way back in 1993, Justin Wearne identified the need for a marketing consultancy that specialised in business-to-business (b2b) marketing. In addition, he also realised that there was a gap in the market place for a marketing agency that understood technical products and services.
In Australia, there is no shortage of creative marketers that produce high quality creative marketing, but if you struggle with understanding the underlying technology it's difficult to envisage the value proposition and to clearly understand the target market. JWPM provides capability to fill this gap.
In addition, industrial marketing isn't just about promotional marketing (communications) . It requires a deep understanding of sales representation, relationship building, competitive tendering, solution selling and managing a project opportunity pipeline. We've built our services and expertise around a vertically integrated set of competencies and project delivery capability to suit the needs of clients who operate in the b2b space.
24 years later, we service a diverse industrial client base across Australia working with clients in Sydney, Melbourne, Adelaide, Perth and Brisbane.
We have business and technical depth
From digital marketing, right up to strategic planning
Not every marketing agency has the business experience and track record to help large corporates develop strategic plans – we do.
Our senior consulting team are from corporate B2B backgrounds; exposure to senior “C-Suite” management roles has equipped us to understand that business strategy drives marketing execution. Consequently, we have a built a marketing company that delivers to our clients – both.
Our portfolio of services (see above main menu) is a tool kit designed to deliver project work to enhance your competitive advantage in areas where you have gaps.
Our specialist team have complementary skill sets to cover a vertically integrated set of services most needed by business-to-business organisations. Because we have a wide-ranging toolkit we see business problems holistically; we are not vested in one or two marketing techniques which we feel obliged to push – we apply the right tool for the job “when the only tool you have is a hammer, every problem starts to look like a nail.”
Well versed in b2b
Not every marketing agency understand industrial markets or business-to-business selling.
Our consulting team have worked at the pointy-end of business development; identifying buying teams, developing solutions, writing tenders, proposals and delivering new-business pitches. We’ve jumped on airplanes to seek out international opportunities, we’ve stood at the booth at trade shows, we’ve collected business cards, stood at the bar and bought drinks – plied our prospects with “truth serum” and driven out into the outback to “kick-rocks” to help win mining services contracts.
This is the b2b landscape; it’s not soap powder, McDonalds, or used cars. We understand industrial marketing.
We understand technical products and services
Not every marketing agency understands technology.
This can be a problem when being briefed by clients who sell “technical stuff” that sometimes has value propositions locked-up in improved technical processes, new widgets, ground-breaking scientific principles, or just having exclusive distribution rights or IP licensing for an impressive piece of kit.
We get technology; our eyes don’t glaze over when you start talking technical. Our consulting team have worked on hundreds of technical products and services. This is a just a sample...
- Submarine and ship building
- Patents and IP protection
- Building and construction
- Robotics, process control and automation
- Resource industries
- Civil engineering
- Information technology
- Steel fabrication
- Water infrastructure
- Mechanical engineering etc.
There really isn’t a field of endeavor that we can’t get our heads around and help you to find the market and start selling. We bridge the gap between technology and the market.
So, while all the above clearly establishes our credentials in the hard-headed aspects of the business-to-business landscape, I don’t want to leave you with the impression that “we don’t do pretty.”
The end game in marketing is communication – you must reach people where they work, and you must make your products and services look professional, attractive, desirable and shinier than the other guy’s.
This is where our creative communication skills come in. We run a team of people well versed in graphic design, copy writing, digital marketing, web design, lead generation and video production.
We are a creative agency. But we are very experienced in designing sales tools and communication that sell technical products and services.