B2b Marketing Agency
Business strategy, capacity building, and marketing services to make our clients look professional, generate leads, find new customers and win deals.
We solve problems for manufacturers, technology companies, technical product distributors, integrators, contractors, Defence suppliers, government agencies and service providers.
Industrial Strength Marketing
Specialising in business to business
A comprehensive range of marketing and business consulting services suited to business-to-business organisations.
Winning in industrial markets requires a holistic approach to business requiring synchronicity across a range of management disciplines. Our marketing consulting and business strategy team are available to provide an integrated approach to creating competitive advantage.
Our b2b marketing agency tool kit includes the following services...
Winning New Business
Operations and innovation
We are not afraid of technology
Our familiarity with technical concepts is what sets JWPM apart from most marketing agencies; our eyes don't glaze over when our clients brief us on their industry and the technical products and services they offer.
This capability vastly reduces briefing time and enables us to provide relevant advice on strategy, growth plans, and marketing promotions. It also enables us to efficiently write technical copy for proposals, marketing content and sales aids.
Business to business marketing is different
Having worked in B2b markets for over 25 years has taught us selling technical products and services is different to consumer marketing. The key difference is not just tone and manner used in communications; complex sales in b2b often rely on a sales team to kick the deal over the line. While, conversely digital marketing is changing the face of transaction 'run-rate' sales even in b2b.
Our consulting services extend beyond marketing communications (which are important) but also to helping our clients improve the performance of their sales team. We provide advice on sales force development, sales planning, sales models, incentive schemes and sales systems.
Comprehensive support for bids and tenders
JWPM provides professional pre and post tender consulting services to develop bid strategy, assist with capture planning, write tenders and proposals, design proposal templates and review tendering processes.
We assist our clients to win large projects, improve their bidding capacity and processes, and improve the presentation standard of their bids and tenders.
Digital marketing and sales funnels
Our industrial clients are becoming more dependent on digital marketing to generate leads and find new customers and projects.
Our digital marketing team provide a full range of digital marketing services including website development, digital sales pipelines, content marketing (pushed out through blogs, social and EDM) and providing services to help you to win the online battle.
We provide full SEO and digital analytics to optimise online performance and also provide consulting to build CRM based systems to capture and manage leads through the sales pipeline.
We make you look good
Building your industrial brand through high quality graphic design, well written copy, crisp on-target messaging and well produced video and photography is part of our industrial marketing tool kit.
We've built an optimised suite of services to deliver game-changing strategies and sales and marketing tools for business-to-business organisations.