B2b Marketing Agency
Industrial Strength Marketing
B2B Marketing Agency
Business strategy and marketing services
Industrial Strength Marketing
Our clients are manufacturers, technical product distributors, integrators, contractors, Defence suppliers, government agencies, technology organisations and service providers.
B2b Marketing Agency specialising in business to business
Marketing and business consulting services suited to business-to-business organisations, particularly working with technical products and services
"Technical" doesn't just mean "high technology". JWPM works with all types of industrial B2B organisations ranging from steel fabricators, construction services right up to IT companies and high tech research organisations.
Winning in industrial markets requires a holistic approach to business requiring coordination across a range of management disciplines. Our marketing consulting and business strategy team are available to provide an integrated approach to creating competitive advantage.
Our b2b marketing agency tool kit...
Winning New Business
Operations and innovation
B2B Marketing agency with people who enjoy working with technology
The JWPM consulting team consists of people from technical backgrounds. Familiarity with technical concepts sets JWPM apart from most marketing agencies; we are not intimidated by technical concepts or industry jargon.
This capability reduces briefing time and enables us to provide relevant advice on strategy, growth plans, and marketing promotions. It also enables us to efficiently write technical copy for proposals, marketing content and sales aids.
What's special about business to business?
Having worked in B2b markets for over 25 years has taught us selling technical products and services is different to consumer marketing. The key difference is not just tone and manner used in communications; complex sales in b2b often rely on a sales team to kick the deal over the line.
Our consulting services extend beyond marketing communications (which are important) but also to helping our clients improve their capacity and capability to pull onboard new business.
We provide advice on developing your sales pipeline through sales force development, sales planning, sales models, incentive schemes and sales systems as well as providing digital marketing services.
Support for bids and tenders
JWPM provides professional pre and post tender consulting services to develop bid strategy, assist with capture planning, write tenders and proposals, design proposal templates and review tendering processes.
We assist our clients to win large projects, improve their bidding capacity and processes, and improve the presentation standard of their bids and tenders.
Digital marketing and sales funnels
B2B companies are becoming more dependent on B2B digital marketing to generate leads and find new customers and projects.
Our digital marketing team provide a full range of digital marketing services including website design, digital sales pipelines, content marketing (pushed out through blogs, social and EDM) and providing services to help you to win the online battle.
We provide full SEO and digital analytics to optimise online performance and also provide consulting to build CRM based systems to capture and manage leads through the sales pipeline.
Our marketing and sales automation capability provides our clients with greater efficiency and effectiveness in lead generation and quoting, freeing-up sales teams to focus on relationship building and deal closing.
We make you look good
Building your industrial brand through high quality graphic design, well written copy, crisp on-target messaging and well produced video and photography is part of our industrial marketing tool kit.
We've built an optimised suite of services to deliver game-changing strategies and sales and marketing tools for business-to-business organisations.