SEO & SEM - Search Engine Optimisation and Marketing
SEM - Search Engine Marketing for business to business products and services.
SEO & SEM - Search Engine Marketing has become so important, it's impossible not to include SEO as part of the promotions mix.
JWPM - Industrial Strength Marketing is a student of search engine marketing focusing on digital lead generation for business to business clients.
We've discovered the truth about SEM...
- Done properly, getting on page one is achievable, however most likley only for a short list of your most important search terms
- The rules of the game change frequently, Google is always optimising its algorithm to ensure it's not being gamed
- There are very few short cuts. SEO requires patience, persistence and technique
- Google is looking to remain the number one search engine and therefore aims to deliver the most relevant and useful information in its search results. The name of the game is to give it quality.
- A comprehensive and effective digital lead generation program requires a combination of Paid Search, Organic Search, Social Media and Content Marketing
SEO requires commitment
SEM (Search Engine Marketing) is not a short term project, it's a long term committment.
Search Engine Marketing requires a combination of regular SEO building activities to keep your website ranking high for important search terms and using Paid Search Marketing to help build traffic and to target search terms having a poor organic ranking.
However, a customised approach is best, based on your marketing objectives, industry competitive dynamics and budget.
Key word and search term research
Competitor research and ranking
Website SEO optimisation
Content creation and writing
Back link checking and building
Paid search campaigns