JWPM Consulting

In-house marketing team development

Direction, mentoring, and skills development

The challenge with in-sourcing

While in-house staff can be highly effective, they often lack two essentials:

Strategic direction – What are their priorities? How does their work link to the sales pipeline and business objectives?
Coaching and support – Marketing staff may be strong in execution but need mentoring, frameworks, and professional guidance to deliver consistently.

Without these, in-sourced teams risk being busy without being effective.

How JWPM helps

This is where JWPM’s B2B Insourcing Model comes in.

Justin Wearne, Principal Consultant at JWPM, provides:

Marketing strategy frameworks: ensuring in-house efforts are aligned with sales and growth objectives.
Capability building: training, mentoring, and coaching your team to operate with confidence.
Campaign planning and oversight: providing structure and accountability so activities drive measurable outcomes.
Campaign setup and management: guidance on how to set-up online digital campaigns and monitor for performance and optimsation
Ongoing support: a flexible partnership where your team executes, and JWPM provides the strategic direction.
Systems and procedures: advising on performant systems, procedures, and applications to keep the marketing team operating efficiently.

The result: a cost-efficient in-house marketing function that delivers the professionalism of an agency, guided by JWPM’s industrial-strength expertise.

B2B Marketing Consultant - Justin Wearne

Ready to build a high-performing in-house marketing team?