JWPM Consulting
Case Study
Marketing to minds that don’t have time to decode complexity
RemSense is a multidisciplinary engineering and technology development company listed on the ASX. With a unique blend of capabilities. From AI and drone operations to electrical, mechatronic, and environmental engineering, RemSense excels in solving complex industrial problems.
But this project-based, many-disciplines-at-once model can be a difficult story to tell. And an even harder one to scale.
JWPM was engaged to refresh RemSense’s website to better support the commercialization of its flagship technology product, Virtualplant, and to sharpen how the business is presented to investors, clients, and the broader market.
REMSENSE - Virtualplant
Virtualplant is a high-resolution, 3D digital twin that replicates complex industrial environments - like offshore oil and gas platforms, mine sites, and factories - down to fine detail. It allows engineers, planners, and stakeholders to remotely navigate and interact with a digital version of the facility, accessing critical visual data without setting foot on site.
This means maintenance planning, safety assessments, and design reviews can all happen virtually, saving time, reducing cost, and improving safety in environments where physical access is difficult, dangerous, or expensive.
Offshore oil and gas platforms are particularly problematic usually requiring helicopter rides to make engineering assessments (to repair, replace or upgrade equipment or facilities for example). Having an accurate, detailed, and photo real digital model reduces the need for engineering teams to visit. Remsense Virtualplant can be linked to asset registers and maintenance records to answer questions like...
"what is that? click on it and pull-up the files."
The Challenge
Like many advanced technology companies, RemSense evolved organically by applying its deep technical expertise to bespoke, high-value projects. This made the business versatile but hard to define. The website reflected this ambiguity: a broad set of services, a loosely structured narrative, and limited clarity around where the company was headed.
In particular:
- The value proposition of Virtualplant, a groundbreaking digital twin product, was buried beneath layers of complexity.
- Existing messaging didn’t fully support the move from a lumpy, project-based revenue model to a more scalable, product-led offering.
- The multidisciplinary nature of the business made it hard to position clearly in the minds of potential customers and investors.
JWPM’s Solution
Simplifying the Complex
JWPM’s strength lies in our ability to take complex, technical offerings and distill them down to their essence. For RemSense, that meant articulating what Virtualplant is, who it’s for, and why it matters—in clear, compelling terms.
We developed a simple, powerful tagline to capture the product’s core promise:
Be there without going there.
This line speaks directly to Virtual Plant’s value: remote, immersive access to complex industrial environments—saving time, reducing cost, and improving safety. Importantly, it resonates with both technical audiences and business decision-makers.
Website Redevelopment
Rather than overhaul the entire site, JWPM implemented a targeted refresh that:
- Gave Virtualplant centre stage in the site’s structure and messaging
- Communicated RemSense’s broader capabilities through a clearer, more cohesive narrative
- Shifted language away from engineering complexity and toward customer-focused outcomes
- Introduced messaging that aligned with the growing interest in Digital Twin and Industrial Metaverse applications
Why It Matters
In B2B marketing—especially in technical and industrial sectors—there’s a common misconception that buyers will “figure it out” if they’re interested enough. But the truth is, the quicker someone grasps your value proposition, the more likely they are to engage.
JWPM’s work with RemSense proves that clarity isn’t optional—it’s strategic. In a market where attention spans are short and technology is everywhere, simplifying the message isn't dumbing it down—it's smart marketing.
Outcome
- A stronger, product-led digital presence
- Clearer differentiation in the emerging industrial digital twin space
- Messaging that resonates across technical buyers, executive stakeholders, and investors
- A foundation for ongoing marketing, sales, and investor communication