12 May 2026
In the field of marketing, and when talking about distribution, the term "Intermediaries" refers to people or companies who act to distribute a company's products or services.
Distribution is the process of making products available to customers - typically having them stocked in retail outlets - however, there are many forms of distribution.
An importer or manufacturer can sell their products direct to a retail outlet but often employ the services of DISTRIBUTORS and WHOLESALERS to make distribution more efficient and effective - distributors, wholesalers, and retailers are all called by various names such "intermediaries", "middle-men", "Distribution partners", and "channel partners" - all meaning the same thing.
Each of the these terms are described in more detail here...
- Distribution strategy
- Distributor
- Direct distribution (no intermediaries)
- Indirect distribution
- Sales agent
- Dealer
- Technical product distributor
- System integrator
- Import distributor
- Distributor and wholesaler
- Distribution options in Australia
